üzleti hírszerzés

KPIs or Key Performance Indicators are essential measurements in marketing in determining how successfully your actions are that you are taking with your marketing. Are you content marketing efforts increasing the amount of leads that you are driving into the funnel? Is your cost per lead becoming…

Economic espionage costs the UK billions every year. It can have a major impact on business and jobs through lost contracts, company failures and redundancies. This film illustrates how easy it is to collect information about people and companies given today's global interconnectivity, the…

Az üzleti hírszerzés (competitive intelligence) célja releváns gazdasági adatok gyűjtése és elemzése. Bármennyi alapos is az adatgyűjtés és az analízis, nem tudja elérni a célját, ha nem tudjuk hatékonyan átadni a megrendelőnek, illetve az érintetteknek. A megszerzett,…

There are literally hundreds of Competitive Intelligence (CI) surveys that you can find on the web, and nearly all of them start off with some sort of statistic on the prevalence of CI today in business.  This number is usually between 40%-50% of businesses today that have No formal competitive…

Mennyire lehet hatékony az államilag szervezett üzleti hírszerzés a nemzetek közötti gazdasági versenyben? Erre keresi a választ Tiago Rodrigues az iGeopolitics weblapján megjelent írásában. The original article written by Tiago Rodrigues, can be found on the website…